The measure grants a full registration price waiver for works submitted in individual from November 26 to twenty-eight at UNIBE, the place the advertising and enterprise honest will happen. ONDA additionally said that inner procedures will guarantee correct implementation and that the decision will likely be broadly publicized throughout its communication channels.

Mercadexpo—acknowledged as one of many nation’s main advertising congresses—will focus its 2025 version on the theme “Emotion,” highlighting how emotional connection influences buying choices, model loyalty, and memorable experiences. Over three days, attendees will take part in conferences, workshops, networking periods, and certification packages that includes worldwide specialists.

ONDA’s choice to supply free registration in the course of the honest reinforces the significance of safeguarding creativity, particularly in an atmosphere that brings collectively college students, professionals, and companies. The initiative offers creators with a possibility to guard their work whereas participating with the most recent developments in advertising and the rising function of feelings in at the moment’s aggressive market.